MEDIA PLANNER THAT WILL CHANGE YOUR MEDIA PLANNING FOREVER

CREATE A PROFESSIONAL
MEDIA PLAN WITH DETAILED ADVERTISING, P.R. AND (INTERNET) PROMOTION SECTIONS.

EASILY COMPLETE A MEDIA PLAN FOR UP TO 5 YEARS AND USE IT TO PLAN A BUDGET. MONITOR YOUR MEDIA COVERAGE, COST, RESULTS, AND STATISTICS.


media planner award

Use PlanMagic Media Planner to:

- calculate your ad budget
- calculate ad costs
- plan with a media plan calendar
- monitor the results
- study the statistics
- present the media plan
- write a media brief
 
 

"Minimum requirements
A personal computer with
MS Windows XP/Vista
and
MS Office
2002(XP)/2003/2007

media plannermedia planner 

PLAN YOUR ADVERTISING - BE A MEDIA PLANNER

PlanMagic Media Planner is the most advanced advertising, promotion and p.r. planner in the world. The program consists of an easy to use media plan model in MS Word, fully automated media planner application in MS Excel 2000+ with a unique media calendar to plan on a 3-year timeline, detailed advertising, promotion and public relations details, sophisticated results analysis, and an accompanying presentation template.

 

  • plan your advertising, promotion and p.r. like a pro
  • pleasantly surprise a potential advertiser with a thorough and complete presentation of their media plan
  • analyze your media planning with state-of-the-art tools
  • create unlimited media plans

It's the most innovating media planner available to date. It produces results faster than any other and offers all the necessary flexibility. Its structure is innovating and refreshing. The media planner workbook is a one-of-a-kind tool and thanks to its avant garde approach has no competition.

Designed to help account managers, advertising agencies, marketing firms, media planners, events marketing managers, marketing coordinators, product managers, marketing specialists, media consultants, media directors, media executive, media buyers, audience planners, communications managers, brand managers, and entrepreneurs make smarter media decisions faster and easier.

Media brief -- media plan templatemedia planner budget

A pre-written media planner model template for an advertising, promotion and PR plan in MS Word format. 

You don't have to create your own contents from scratch (or delete most of it as may be the case with a sample plan) and you'll get the most professional printed results. The media planner template is prepared for any type of business.

media planner media brief template

Media brief -- media plan template

Table of Contents (automated)

Executive summary
- Business description
- Business goals/mission
- Business philosophies/identity
- Vision of the future
- Main objectives
- Geographical markets
- Internet
- Market forecast
- Internal factors
- The employees
- External factors

Marketing
- The product mix
- Customer analysis
- Positioning
- Competitive research
- SWOT analysis
- Market analysis
- Market segmentation
- Distribution channels

Media mix
- Goals & strategies
- The media mix
- The media calendar
- The 5 year summary

Review of the media plan
- Ratios
- Comparison analysis
- Variations and corrections
- Timeline

Appendices
- Media budget
- Media calendar
- ....

media planner chart

media planner chart

media planner chart


Media planner applicationmedia planner menu

Trend setting media planner application written in MS Excel that has no competition.

You will not find a better media planner solution as detailed, automated or thorough. There is no limit to the number of media plans that can be created. Enter some assumptions, objectives, budgets, and target markets. Then add any number of ads and campaigns under one of the advertising, promotion or p.r. types, and see the media plan materialize before your very eyes.

Key advantages

  • Uses PlanMagic's Smart Entry System (SES)™ to minimize and significantly speed up data entry.
  • Easily insert new ads and campaigns.
  • Media calendar control panel with budget control.
  • Includes wizards to simplify and significantly speed up data entry.
  • Validation checks for data consistency.
  • Year and forecasts can start in any year.
  • Up to 5 years can be forecast in one workbook, with no limit if multiple workbooks are used.
  • Views are collapsible for clear summaries.
  • Projected worksheets that are always balanced.
  • More than 25 charts illustrate trends in expenses, results, audience, and more.
media planner calendar  media planner screenshots

PlanMagic Media Planner Application

State-of-the-art Media Planner & Media Results Analysis
for any type of business or organization

> Assumptions (general, scope, media mix, descriptions)
> Objectives (objectives, budget per objective, target markets with multiple parameters)
 
MEDIA CALENDAR

This the control panel where you plan on a timeline. Enter your ads, promotions, events, p.r., and campaigns throughout the months up to 3 years.
With the automated budget control you can easily stay within each objectives' budget.

ADS & CAMPAIGNS

> Advertising mix
  - Newspapers
  - Magazines
  - Trade publications
  - Radio
  - Television
  - Outdoor
  - Mobile
  - Other advertising

> Promotion mix
  - Sales promotion
  - Direct marketing
  - Point of sale
  - Trade shows
  - Other promotion

> Internet plan (3 years)
- pay per click (PPC), pay per period, pay once, other Internet advertising

> Public relations plan (3 years)
- press releases, special events, sponsorships, other PR campaigns

SUMMARIES

> Media budget monthly and quarterly (3 years)
> Media budget annual (5 years)
> Cost summary annual (5 years)

RESULTS ANALYSIS

> Advertising results analysis (3 years)
> Promotion results analysis (3 years)
> Internet results analysis (3 years)
> Comparison analysis - advertising, promotion, Internet, public relations, other costs, total expenditures (5 years)
> Charts - target markets, offline media, online media (3 years)
> Dashboard - monthly summaries, annual summaries, target markets, offline media, online media
> Timeline with a task wizard (Gannt)  for 3 years - tasks entries are as easy as 1-2-3, with project cost, start date and end date.

Feature

Benefit

Automated from A to Z. Incomparably automated from start to finish. No manual calculations needed.
After the first year numbers are automated based on averages or increase %. Provides fast results by eliminating unnecessary manual input.
Media calendar Plan easily using the media calendar.
More than 25 automated charts. Gives you a quick overview when and where needed.
Print wizard: quickly print any selection of predefined print areas. Saves you time collecting data to be printed. Click and Go.
Export wizard: easily export multiple values-only worksheets. Handy for conferencing or external consultants.

The PlanMagic Media Planner Application

The application offers you 27 worksheets (see the Details for a description of each).
A quick browse of the screenshots should give you a pretty good picture of the
overall capabilities of the PlanMagic Media Planner Application.

Main menu

media planner menu

Media calendar

media planner calendar

Budget control

media budget

Target markets

Magazine ad

Direct marketing ad

Internet ads

P.R.

Advertising summary

Cost summary

Media charts

media planner chart

Market forecast

Market share

The application offers you about 27 worksheets all linked in perfect harmony, so to speak.
You can check the Details for a description of each. We hope this helped to give you a good
picture of the overall depth provided in our state-of-the-art media plan application.

 

Media planner guide

The guide covers subjects such as marketing mix (customer analysis, competitive analysis, SWOT and market analysis, USP, branding), media plan (objectives & target markets, media calendar, advertising & promotion, Internet campaigns, public relations), results analysis (advertising & promotion results, Internet results, comparison analysis, timeline) and more.

media planner media brief template

media planner guide

PlanMagic Media Planner Guide

The guide includes all of the subjects of the media plan model and the media planner workbook.

The introduction
- How to use
- The introduction
- Marketing mix
- Media plan
- Analysis of results
- Useful tips

Marketing mix
- The product mix
- Customer analysis and positioning
- Competitive analysis
- SWOT analysis
- Market analysis
- Distribution channels

Media plan
- Assumptions
- Objectives & Target markets
- Media calendar
- Advertising and promotion
- Writing an advertisement
- Promotion channels
- Internet campaigns
- Public relations
- Annual summaries
- Cost summary

Analysis of results
- Advertising & promotion results
- Definitions
- Internet results
- Comparison analysis
- Charts
- Dashboard
- Timeline

Useful tips
- Mistakes to avoid
- Choosing a strategy
- Presenting your plan

Presentation

Easy to complete media brief presentation template (> 30 slides) in PPT (MS PowerPoint) format. You can copy text from the document templates, link to tables in the document template, or link to worksheet data in the financial workbook. The template contains the same outline as the media planner template.

media planner presentation      media planner media brief presentation

Advantages

PlanMagic Advantages

  • Legendary Ease of Use
    Designed to work the way you work, so you don't have to change your current business processes. Familiar and intuitive MS Office interfaces (MS Word, MS Excel, MS Powerpoint).
  • Advanced Functionality
    Built-in charts, analysis tools and advanced reports, perform in-depth financial analyses, and much more.
  • Low Cost of Ownership
    Starts at just $175.00 for a single user first year license, which includes free technical support.
  • Customer Approved
    Used by over 100,000 starting and growing businesses around the world. PlanMagic software products serve customers in every industry, including manufacturers, wholesalers, contractors, retailers, distributors, services providers, consultants, non-profits and many many others.
  • Competitor 'Approved'
    Though more and more 'competitors' copy our innovative ideas and trend setting concepts into their lesser product(s). There is no competitor for media planner software in this price range.
  • Backed by PlanMagic Corporation
    PlanMagic software products are the financial planning and analysis solution recommended by more accountants, CPAs and other business consultants than any other, and we are confident you will be 100% satisfied.

Summary

  • Easy to use - Use of simple and understandable terms. You do not have to be an advertising executive.
  • Thorough - Incredibly complete and thorough.
  • Automated - Automated financial projections made easy and yet so complete. Sales, investments, depreciation, loan payments, accounts receivable/payable, inventory, dividends, company tax, sales tax, payroll burden and more.
  • Print wizard - Professionally printed results - select print areas using the wizard. Business financial printouts are preformatted in Letter, Legal or A4 paper size.
  • Useful guide - Comprehensive media plan guide.
  • Media plan template - Advertising, promotion and P.R. media brief template.
  • Competitive price - A competitive price of $175.00 for the first year license ($79.95 annual license renewal).

Can you afford (not) to get the best available software to get the job done professionally and fast? No one has made it easier for you to plan your advertising, promotion and P.R., offers the same high quality printed result, offers the same level of automation, a complete media planner's guide, as well as a professional media plan presentation template.

 

"Congratulations for the best media planner software to date."

More testimonials

Minimum requirements PlanMagic Media Planner 8.0:
A personal computer with MS Windows XP/Vista, a Java enabled browser, MS Office 2002 (XP)/2003/2007. Optional MS PowerPoint 2002 (XP)/2003/2007.
Click here for MAC.

Delivery: via Electronic Download (~8Mb).

ONLINE ORDERING

PlanMagic Media Planner 8.0 - $175.00

PLANMAGIC MEDIA PLANNER
INTELLIGENT MEDIA PLANNER SOFTWARE

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Worldwide customers

PlanMagic Business and Marketing Software is used around the world!

Customer list

Available languages:
-
English v8.0
 

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