PRESS RELEASE

PLANMAGIC MEDIA PLANNER 7.0

THE SOFTWARE THAT CHANGES MEDIA PLANNING FOREVER

JEFFERSON VALLEY, NY - July 2008

PlanMagic Media Planner 7.0 is the first media plan software of its kind in the world. Its concept is to easily create a comprehensive media plan consisting of all aspects that any media planner may need to plan detailed advertising, promotion and public relations activities up to 5 years. There is no limit to the number of media plans that can be created. It is bound to change the world of media planning forever.

The software includes a fully automated media planner workbook to add objectives, define target markets, modify labels, as well as define ads, events or campaigns in detail. Wizards are used to simplify and significantly speed up data entry. The ads are grouped by objective, market, and categories such as advertising, promotion, p.r., or Internet. This enables detailed tracking of the results per objective, market or category.

The Media Calendar is the control panel where you plan on a 3-year timeline. Enter your ads, promotions, events, p.r., and campaigns throughout the 3 years while the automated budget control ensures that you stay within each objectives' budget. Ads, events or campaigns are controlled via the media calendar which makes it simple to place ad placements and other events on a 3-year timeline.

Detailed summaries make it easy to have a complete overview of ads, events or campaigns, and their expenses. The results of the media plan can be analyzed by entering available actual results in the advertising, Internet, promotion, or public relations worksheets. This enables the program to calculate GRPs, CPM, CPR, reach, frequency, lead rates, variations, resulting sales, and several other important factors.

Additional features include a print module that allows the user to quickly print any selection of predefined print areas in one go, an export module to export multiple worksheets to a values only workbook for sharing, automatic calculations based on averages or increase percentages for consecutive years, and a smart dashboard that even saves the main charts as images.

PlanMagic Media Planner 7.0 includes a guide, a pre-written media plan template in a popular word processor format (MS Word), a fully automated media planner in MS Excel, and a template for overhead presentations or media briefs.

For more information please visit the PlanMagic Web site at http://planmagic.com