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In the business specific plan templates many things have been optimized for the business type. F.e. the business description of a bowling center would be something like this:

Business description

ABC Bowling Center is a ____________ bowling center, offering a state-of-the-art bowling alley
with ___ lanes, league competitions, a pro shop, a restaurant/bar and a game room.
We combine ambiance, food/drink selection, atmosphere, and ________ to offer
an exhilarating going-out experience.