• the product mix
• research and development
• sales estimates
• analysis current product mix (existing businesses)
• market analysis
• marketing goals & strategies
• competitive research
• pricing strategy
• sales management
• distribution & service
• operations
• advertising & promotion
• SWOT analysis
• historical analysis (existing businesses)

A sample of the SUPERMARKET template

This is only part of the competitive research. The rest, yes, is available in the software as is the rest of the marketing section.