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In this chapter you introduce the company.

The rest is not shown here.
In the business specific plan templates many things have been optimized for
the business type. F.e. the business description of a real estate agency would
be something like this:
Business description
ABC is a real estate company which provides information and brokerage services
regarding residential, commercial and industrial real estate, real property
management,
real estate appraisal, real estate counseling, real estate syndication, real
estate auction,
and international real estate to consumers in which territories.
As more and more of the population gain an interest in owning property, the
demand
for full service brokerage / buyer brokerage services has increased.
In addition, the company also provides information and assistance regarding real
estate
licensing law, mortgage financing, types of real property ownership, contracts
and leases,
agency law, taxation & math, transfer of title, land use controls, basic
contract law,
sales contracts, environmental issues, landlord / tenant issues, real property
valuation,
basic residential construction, home renovation, fair housing & ethical
practices, as well
as property insurance.
To meet the expected demand for a variety of property services, ABC is seeking
the
financing necessary to move to new / bigger / other premises /
____________, acquire
new equipment and hire additional type of staff needed. |