PlanMagic Marketing plan analysis marketing data

	i.		Internal factors the existing internal factors

	ii.		External factors what has been effecting your business

	iii.		The current product mix the products currently available

	iv.		Market analysis what were your target markets

	v.		Customer group analysis who are your customers

	vi.		Competitor research what are your competitors doing

	vii.		Current pricing analysis what pricing strategies did you apply

	viii.		Distribution channels how is your distribution and support

	ix.		Marketing personnel what has your sales staff been up to

	x.		Human resource development where is your personnel going

	xi.		Market research how/what did you research

	xii.		Advertising and promotion how/where did you advertise

	xiii.		Strength/weakness analysis your strengths and weaknesses

	xiv.		Problems and possibilities which things to consider