Success of a company mainly depends upon its marketing activities and the effectiveness of these activities. In order to know if your marketing is effective all aspects of your marketing function need to be analyzed. With this information a strategic marketing planning can be created and applied in the years to come.

By analyzing the current marketing data flaws in the planning and weaknesses in your company's (or your competitor's) products or strategies can be discovered. Proper action can then be taken to ensure a better functioning of the weak parts of your marketing engine or to make better use of the competition's weaknesses and flaws.

This can best be done by performing a marketing analysis before writing a marketing plan. If you have the marketing data readily available this is not necessary. It may be useful to have this information entered into the Analysis workbook though for next year. 

Having an in-depth insight of the structural factors which influence your company you cannot only respond to changes, but more importantly anticipate to changes in the surroundings that effect your company's success. Alas, most small(er) companies do not use this important tool to plan better. Large companies don't work without. That's why they are large and small companies are small.

The PlanMagic marketing planning program

Let us first say that your product's or service's advantage over competitors is the key to the success of your marketing planning. Emphasize this advantage in the appropriate place in your plan. Look at the marketing plan as a business plan, which focuses on more targeted products and markets. This will provide a sound basis on which to plan your marketing activities and your marketing budget.

PlanMagic Marketing will guide you through the information flow, make you gather the information in a solid model and then provide you with a professional printout. Charts are calculated automatically for you to select from and place where you wish in the model plan. Automatic spreadsheets provide forecasts, budgets and all other necessary calculations. Additional spreadsheets provide you with marketing tools to use for keeping your marketing on track.

Best of all, we are rewriting the book on what a marketing plan should include. We like to think ahead and incorporate any new methods we can think of. As the world of business becomes more competitive than ever before and even big corporations don't mind stealing concepts and ideas from small companies (trying to make an honest living), planning your marketing strategies well using all the know-how you can get, becomes of the utmost importance! The motto is: stay ahead of the competition, no matter how big they may be. And let the products of PlanMagic help you every step of the way.

WHAT IS MARKETING?

This product is designed for professional marketing managers, marketers, entrepreneurs, and anyone else who needs to write a professional marketing plan in no time at all or wishes to acquaint himself with widely used marketing principles and the marketing planning process in general. Due to the educational value of this program, it is used more and more as an educational tool.