In this worksheet you start by entering the company data. These pages gives a first impression of the company and its general goals. The management of the company defines the business idea of the enterprise and its strategies, with objectives and plans for implementation.

1. The description: retailer of ...., distributor of .......

2. The business goals:

- to become a multinational
- to supply regional services
- to expand the business from _______ to _______ in ___ years
- to have a high profile business within ___ years

3. The philosophy of the company:

- with enthusiasm servicing the customers
- by applying skill and high motivation create a high level of satisfaction with the customers
- combine experience with a sound reputation
- distinguish ourselves by the using the most advanced equipment available at this moment

You may also describe business philosophy as business mission, business definition or business identity.

4. The vision of the future of the company:

- we have confidence in the future because of correct management today
- all cost not necessary for the sound progress of the company
- surviving in the unstable _______market demands a great capacity of adaptability of the company
- careful planning ensures the future to be __________
- the financial structure of the company guarantees __________

This worksheet provides a quick overview of the most important general details of the company.

MARKET SHARE AND POTENTIAL

General overview

Complete this table with the most important figures of the company.

The main influences

Many factors can be of influence to your company. First of all summarize the main items that influence your internal development. Then compile the main external factors that may influence your company in the future.

THE OUTSIDE WORLD

The business philosophy

Get the business philosophy information or mission from your business plan. If you don't have a business plan, make one. This should be done before starting a business and certainly before writing a marketing plan. If you just want to write the marketing plan complete this paragraph from scratch.

Divide the philosophy into several philosophies, specifically in regard to your shareholders, your customers, your employees and the community.