The introduction

• How to use
• Introduction
• Marketing
• Historic analysis
• Financing
• Organizational structure
• Financial projections
• Analysis
• Useful tips

Marketing

• The product mix
• Analysis current product mix
• Competitive research
• Market analysis
• Marketing goals
• Marketing strategies
• Operations
• Advertising & promotion
• Pricing and costing
• Sales management
• Distribution
• SWOT analysis

Historic analysis

• General view
• The market position
• Balance sheet
• Income statement

Organization

• Management
• Staff
• Personnel analysis & expenditures
• Administrative organization

Financials

• Assumptions
• Investment budget
• Funding
• Beginning balance sheet
• Capital
• Return on investment
• Ratios
• Loan capacity

Projections

• Personnel plan
• Sales forecast
• Income statement
• Tax accounts
• Inventory account
• The cash flow projection
• The balance sheet
• Ten-year plan
• Notes to the financial statements
• The charts
• The time table

Analysis

• Financial summary
• Annual summary
• ROA/ROE/SGR analysis
• WACC/EVA analysis
• Break-even analysis
• What-if analysis
• Sensitivity analysis
• Revenue analysis
• Comparison analysis
• Line of Credit (Overdraft) scenario
• Executive dashboard

Useful tips

• General tips
• Company formation
• Choosing a bank
• Choosing a location
• Choosing an accountant
• Presenting your plan