External factors

Economic factors of the target markets

This information is gathered in the table. First select the primary market conditions, such as the unemployment rate, average levels of schooling or the buying ability or your intended customers.

For each condition you must investigate the situation. Is it improving or not, is it deteriorating (how badly) and what possible actions can you take to cope with these factors?

Political factors

It is important for you to know what political changes have taken place in the last five years. How did they effect your business? Determine the political factors which are of the greatest influence for your business and analyze the rate of improvement and the actions that should be considered for the next three to five years.

Social factors

Compile the same information concerning the social factors that have influenced your business for the last five years. Complete the table in the same manner.

Strategic alliances

Complete the text or delete as is needed.

ABC aims to establish contract alliances ___________ companies for ______________, and for ______________. 
[ABC will co-operate with _________________. They will be in charge of choice of product mix, purchasing and supply. The prices will be determined by ABC/the co-operation.]
[ABC will be a franchise of ________________ The franchise company is in charge of choice of product mix, purchasing and supply. The prices will be determined by ABC/the co-operation. ABC will determine the product mix.]