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Marketing budget

 
Working out a marketing budget is most definitely part of the marketing plan. Two worksheets are provided.

There is a worksheet (budget comparison) to compare the actual with the projected figures. This will enable your business to correct its expenditures as soon as a variation becomes too large.

The budget items

The following categories are incorporated in the marketing budget:

  • Advertising
  • Sales promotion
  • Administration
  • Human resource development
  • Sales staff
  • Market research
     

And for 5 years:


 

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