Pricing mix

Pricing goals and strategies

In the first paragraph you will determine the general pricing goals and the strategies you will use to reach these goals. In the model plan several examples are given. Change as you wish.

Pricing policy

The actual prices and the conditions or terms of payment are defined in the pricing policy. The positioning of a product is the base from which a pricing policy can be determined.

Every market has at least three pricing levels:

• premium pricing = well above the average price
• value for money = around the average price
• discount pricing = under the average price

Important to determination of pricing policy are the company goals, the growth in turnover, the growth of profits and the costs.

Pricing of the current product mix

Complete the table with the information requested. You can choose to do this per product line or per product. If you do this per product line calculate the averages.