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The Marketing section is a considerable part of the marketing plan. It contains chapters such as:
- The product mix
- SWOT analysis
- Suppliers
- Geographic markets
- Competitors
- Pricing goals & strategies
- Distribution & service
- Operations
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Market research
- Market goals & strategies
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Sales estimates
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Advertising & promotion
These are only parts of the geographic markets and the competitive research
chapters. The rest, yes, is available in the software as is the rest of the marketing section.
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